FTC Plans Lawsuit Against Amazon Over Alleged Advertising Price Manipulation

The U.S. Federal Trade Commission plans to file a lawsuit against Amazon, alleging that the e-commerce giant deceived advertisers by manipulating prices for advertisements on its platform, according to a report Monday.

The planned case would target Amazon’s advertising business, a major source of revenue for the company, and represents a new regulatory challenge involving one of the world’s largest technology and retail companies.

FTC Lawsuit Targets Amazon Advertising

The lawsuit is expected to allege that Amazon manipulated advertising prices in ways that misled businesses purchasing ads on its online marketplace.

The development was reported Monday, August 31, citing U.S. agency officials. Further details about the allegations and the timing of the expected filing have not yet been disclosed.