University of Kentucky mascot lands partnership with Friskies — A purr-fect match

The Kentucky Wildcats are adding a little more feline flair to the college basketball season with some help from a familiar cat food brand. As part of the deal, the Friskies logo will appear on the Wildcat mascot's jersey throughout the 2026-2027 basketball season.

Friskies announced it is partnering with UK Athletics, naming the brand the official cat food and treats of Kentucky Athletics.