This New York based airline has painted giant curled mustaches on three of its Boeing 747s for men’s health, and the makeover required technicians to carefully remove the nose cover, align the whiskers, and protect the weather radar’s ability to see ahead

Behind the unusual appearance is a serious message about mental wellbeing, prostate cancer and testicular cancer, issues that men can sometimes find difficult to discuss openly. It is an eye-catching way to carry an important message across the world, quite literally.

By turning its aircraft into flying reminders of the cause, Atlas Air hopes to catch people’s attention and encourage conversations that might otherwise never happen.