Visit Portugal expands travel trade outreach in Canada

Visit Portugal says it is stepping up its engagement with the Canadian market this fall through travel trade initiatives, partnerships, and expanded communications support.

Official response and confirmed impact

With increased airlift, the destination said it is working with industry partners to build demand for the winter and spring seasons and encourage Canadians to explore more of Portugal year-round.

Visit Portugal says two specialist agencies are supporting this effort, working under Inês Almeida Garrett, its Country Director for Canada.

Global Marketing & Sales (GMS) continues to lead travel trade representation, working with advisors, tour operators, airlines and industry associations, while VoX International (VoX) leads public relations and media outreach.

“Our travel trade partners are central to Portugal’s success in Canada.

Their expertise, enthusiasm and continued support help turn interest in our destination into travel,” said Garrett.

“With GMS continuing to strengthen our trade relationships and VoX bringing dedicated public relations support, we are expanding our capacity to inspire Canadian travellers and support the partners who bring them to Portugal.”

This fall, Visit Portugal reports it is maintaining a presence at trade shows and industry events across the country, sharing destination news and product updates with advisors.